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There’s a lot of power in content if, and only if, seen in the right perspective by the right audience in a timely fashion. The B2B online marketing landscape is becoming more crowded and noisier each day. You need to be not just visible but to stand out by offering content that creates an impact even to the most indifferent reader and thus build relationships that last...
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“Brilliant” can mean lots of things – inspired, smart, cutting-edge. Yep. Sounds like the things you want customers and prospects to think about you. You want to be a shining star among your competitors, brightly standing out like Venus among the lesser celestial objects. OK, if you’re a guy you can be Jupiter.
But how?...
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In this age of content marketing, much is made of writing about your field and answering readers' questions. Still, the whole point of creating a Web site and writing content is to sell your product(s) or service(s). That means ending your posts with a call to strong action (CTA). A good CTA tells the reader instantly why he or she should purchase the product or service from your company. What makes an effective call to action? Below are a few tips:..
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Since business blogging is a relatively new marketing strategy, its rules for success are not very well known to a lot of people. That doesn't mean the rules for success are don't exist, however. In fact, the components of successful business blogging are straightforward and simple. Some business bloggers are having great success by capturing an audience's attention, developing a brand, strengthening customer loyalty, and generating leads...
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With limited funds to spend on marketing, many businesses are unsure as to how they should best use their budgets. Research proves that spending on content is a smart move, for a number of reasons...
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People are hungry for local, highly personalized content that is easy to access and friendly to use. This has resulted in a need for hyperlocal content. Hyperlocal content is that which speaks to a very narrow group of people; those in specific cities, towns, or even small communities or streets. It is content that is geo-targeted and highly specific...
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So, you think your marketing content is awesome, but no one seems to be interested. The cold, hard truth may just be that it’s boring. Sorry. However, you’re not alone. Most of the marketing content that you find online is lame. And, if you can’t grab a person’s attention in less than five seconds, you can bid farewell to their business because they’ve probably already clicked the “back” button on their browser.
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Visual marketing is blowing across the Internet like a game-changing storm. You've seen interesting photos on social media, links to infographics on Twitter, and images with QR codes in print media. You may even have seen television commercials with stunning images but no words...
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Just do it! This well-known Nike tag line has been used countless times as a call to take action – anywhere, anyhow. It’s particularly relevant to content marketing, which so many marketers avoid simply because they don’t know where to start. With all the “advice” available about what/when/why/how and where your content should be, it’s no wonder people are stuck on the launch pad. If this is your problem, here are 5 steps to help you break the chains holding you back - without breaking the bank...
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Perez Hilton has one, so do the creators of the LOL Cats—a popular blog. For those who have ideas, antics, pictures, crafts, recipes, videos or anything that they want to share with the world, having a popular blog can be more coveted than a book deal. Gaining popularity in the blogosphere, however, take more than wit, luck, good SEO (search engine optimization) and even better content. It also takes a combination of the following ingredients: ...
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A content writer’s job isn’t easy. Sure, it can be fun and it’s easier for some than for others, but at the end of the day, it’s a mentally draining job that can leave you downright exhausted. Even so, I love it—including the challenges it brings....
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For content marketers and copywriters, it can be tough to stay focused while working simultaneously on projects for multiple clients. It’s not simply a matter of moving from one project to the next....
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Heidi Cohen takes exception with bosses who think blogs are a total waste of time and effort. Even ones who think blogs are no more than a necessary evil.
I think she’s right. Is your boss still on the wrong side of the blog equation? Management excuses for avoiding a blog run the spectrum, but they tend to fall into a few distinct categories...
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Building links to a lot of other, highly-regarded sites is a big priority for any site. For now (and for the foreseeable future), link building is, arguably, the most effective way to promote content and increase search engine rankings. Since it takes time and effort to do, many site owners would like to short cut the whole process and honestly, I don't blame them.
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Your business is your brand, and vice versa. It's the composite of everything your company represents to others. Marketers talk on and on the importance of “branding” because the content of your marketing efforts directly affects your brand. In fact, Frank Strong goes so far as to say that “content marketing is the new branding.” ...
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They like you; they really, really like you. But have they become leads and customers? Have they gone beyond hitting that “like” button on your blog post, article, or other piece of content to giving you some of their information in return, telling you that they are receptive to more content on the same topic? Or to a sales call? ....
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The trick to a great content marketing strategy is finding a way to communicate information about your products or services without actually selling. Instead of pitching, in an article for Forbes, Michael Brenner recommends that you deliver valuable information that helps your consumers. In a world where you can fast-forward through commercials and tune-out ads, you need to create content that’s better than great—it has to be stellar.
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In movie-making, it is often said that all of the special effects magic and big name actors in the world cannot save a film with a bad story. Examining some pricey duds from the past shows this to be true. The story is the basis of the entire experience, and is arguably the main reason we remember great films.
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The holidays are one of the best shopping times of the year for most retail businesses, whether they sell out of a physical location or from an online store. Even those that don’t sell online do much of their marketing in the digital space, so driving traffic becomes a vital part of their holiday program. From electronics to food, clothing and camping gear, inbound marketers do everything they can to encourage prospective customers to come looking for them, generate desire for their products and choose their company over the competition.
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Many Internet-based businesses have taken advantage of the fact that their customers don't have to live in their geographical area. EBay is a perfect example of this. If you're trying to sell an item that can be shipped through the mail, your potential customers can live anywhere.
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