The holidays are one of the best shopping times of the year for most retail businesses, whether they sell out of a physical location or from an online store. Even those that don’t sell online do much of their marketing in the digital space, so driving traffic becomes a vital part of their holiday program. From electronics to food, clothing and camping gear, inbound marketers do everything they can to encourage prospective customers to come looking for them, generate desire for their products and choose their company over the competition.
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