Consumers will mislead you. Not on purpose though, which makes it worse.
The consumer perspective is an essential part of optimizing your business strategy. Marketers can make better business decisions if they can predict in advance what consumers will do. However, these two question types inadvertently trigger an unwanted procedure in the mind of the consumer that is at best unreliable. Despite being well intentioned, consumers are not aware of the trap that is awaiting you inside of their brain.
A well-crafted experiment allows the decision maker to side-step the psychological trap and test a wide range of hypotheses. The experiment also allows you to quantify predicted consumer behavior in the most important metric – profit.
This book will walk you through the stages of an experiment while focusing on the role of consumers play on firm profit. You’ll get an introduction to the foundations needed without all the complex math.
Whether you’ve been experimenting with consumer choices for decades or are just getting started, this book has something for anyone interested in crafting a better strategy based on a deep understanding of consumers.
Selina Delangre has been in the sea salt business for over 30 years, so obviously this woman knows salt. She is the current owner of the most globally recognized natural sea salt brand, Celtic Sea Salt. Following in her father-in-law’s footsteps, Jacques Delangre (author of Sea Salt’s Hidden Powers), Selina writes about her challenges of growing a small family business into a thriving global empire. From the heartache of her mentor’s murder to navigating through the COVID pandemic while keeping her business running, she has learned a lot throughout her journey. Sharing her real life personal and professional stories, Selina goes in depth of her trials as a woman owned business owner and her unique experience as a mother of a special needs son. She shares her knowledge of trends in the natural products industry, her understanding of the science behind healthy sea salt and her wisdom from learning a very spiritual journey as a mother of a son with severe brain damage.
This book is educational, inspiring and insightful for anyone who is a mother, business owner or interested in natural health.
Readers’ Favorite 5-stars: “If You Love Stephanie Plum, Wait Until You Meet Mina Kitchen!!!”
Perfectly Pickled: "This is my first book by Lizz Lund and let me tell you, it won’t be my last! Filled with quirky characters, hysterical dialogue and a main character who always seems to be surrounded by hijinks, Perfectly Pickled is one of the best cozy mysteries I have read since Janet Evonovich’s Stephanie Plum series.”
Juicy Jersey: “Another delightful cozy mystery from Lizz Lund. I love the Mine Kitchen Cozy Mystery series! Great story with lots of mischief and mayhem! Worth a 5-star rating. Can hardly wait for more stories in this series!”
There’s no such thing as a free lunch… unless you’re Mina Kitchen, and cooked enough brisket barbecue to serve the entire congregation of St. Bart’s with plenty left over—literally.
Tricks-or-treats are in the air, and Halloween is just around the corner, as Mina worries about the financial “tricks” sapping her paycheck working alongside her boyfriend, Chef Jack. Why is it that car repairs, heating issues and vet bills seem to pop up all at once? And where are the “treats” while she and Jack struggle through insane work hours, and barely have time to see each other?
Mina’s pals try to distract her from the recent whack-a-mole theme in her life, when the fickle finger of fate touches her, and Mina becomes an overnight celebrity television chef! She lands a fancy new condo, make-up artist, famous actor co-star and an unbelievable salary. Good-bye, money problems!
Hello corpses. Plural.
The murders are a tad unsettling. And the Mafia-style dead animal warnings are a bit disturbing, too. But what’s a girl to do? The show must go on, right? She shouldn’t let some possible voodoo animal ritual stuff get in her way, no? Or, a psychotic new fan?
Can Mina survive her new rags-to-riches fame? Or will she be another target? And will she be able to avoid any more of Vito and Miriam’s creepy culinary creations?
And how much lasagna should you bake at midnight, just to take the edge off?
Scroll up NOW and click the “buy now with 1 click” button! Or read it for FREE with Kindle Unlimited!
Two dead girls, another one missing, and a secret that will rip a tight-knit community apart…
When a missing teen’s body shows up dismembered on the side of the road, Lt. Damien Kaine must crush her parent’s hopes of her safe return. The parents are pushing for details and answers. Two things he can’t give. The abduction of a second girl brings only one clue. The girls look alike.
As Damien searches for a sadistic killer, a disturbing pattern emerges. The more he digs into the community’s history, the more missing girls he finds.
With the lack of evidence or movement forward on the case, a quirky FBI profiler is pulled in to assist with the investigation. Damien wrestles with disdain for the agent and an equally strong sexual attraction to her, as he deals with mounting frustrations.
Tensions rise with the abduction of another girl. Damien and his team are in a race against time to save her. But the case is about to take a frightful turn. What they uncover will not only rock them to their core, it will haunt them forever.
Innocence Taken is the first crime fiction novel in the Damien Kaine Thriller series.
If you are a fan of CSI or Criminal Minds, believable characters, and sarcastic humor, then this book and series is for you.
Buy Innocence Taken and get sucked into Damien Kaine’s world.
Other books in this series:
Confession of Sin
Fatal Dominion
Web of Malice
Blind Vengeance
*Each book is a standalone story and can be read out of order. However, you will get more character insight reading from book 1. This book has cursing, sex, and graphic descriptions of crimes and crime scenes.*
Victoria M. Patton combines forensics and police work with just enough humor and sizzling romance in her books. Her unique way of writing will have you on a roller coaster ride of emotions and keep you turning pages well past your bedtime.
Readers’ Favorite 5-stars: “If You Love Stephanie Plum, Wait Until You Meet Mina Kitchen!!!”
Perfectly Pickled: "This is my first book by Lizz Lund and let me tell you, it won’t be my last! Filled with quirky characters, hysterical dialogue and a main character who always seems to be surrounded by hijinks, Perfectly Pickled is one of the best cozy mysteries I have read since Janet Evonovich’s Stephanie Plum series.”
Juicy Jersey: “Another delightful cozy mystery from Lizz Lund. I love the Mine Kitchen Cozy Mystery series! Great story with lots of mischief and mayhem! Worth a 5-star rating. Can hardly wait for more stories in this series!”
There’s no such thing as a free lunch… unless you’re Mina Kitchen, and cooked enough brisket barbecue to serve the entire congregation of St. Bart’s with plenty left over—literally.
Tricks-or-treats are in the air, and Halloween is just around the corner, as Mina worries about the financial “tricks” sapping her paycheck working alongside her boyfriend, Chef Jack. Why is it that car repairs, heating issues and vet bills seem to pop up all at once? And where are the “treats” while she and Jack struggle through insane work hours, and barely have time to see each other?
Mina’s pals try to distract her from the recent whack-a-mole theme in her life, when the fickle finger of fate touches her, and Mina becomes an overnight celebrity television chef! She lands a fancy new condo, make-up artist, famous actor co-star and an unbelievable salary. Good-bye, money problems!
Hello corpses. Plural.
The murders are a tad unsettling. And the Mafia-style dead animal warnings are a bit disturbing, too. But what’s a girl to do? The show must go on, right? She shouldn’t let some possible voodoo animal ritual stuff get in her way, no? Or, a psychotic new fan?
Can Mina survive her new rags-to-riches fame? Or will she be another target? And will she be able to avoid any more of Vito and Miriam’s creepy culinary creations?
And how much lasagna should you bake at midnight, just to take the edge off?
Scroll up NOW and click the “buy now with 1 click” button! Or read it for FREE with Kindle Unlimited!
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Still reeling from his father’s break with the God of Israel, Prince Jonathan is in line to inherit a throne that has already been stripped from his family. The young shepherd David is the man after God’s own heart, chosen to take Jonathan’s place. Carrying a secret anointing that won’t stay hidden, David yearns to fight alongside his childhood hero rather than against him, but his calling threatens both their lives at every turn.
Instead of fighting to the death over a crown that can’t belong to both of them, the two young warriors forsake rivalry and pledge themselves to a friendship forged in the passionate pursuit of the God who called them—both.
Walk alongside two Biblical heroes as they embrace the will of God through a selfless covenant that would withstand the brutal tests of family jealousy and war—a friendship that would change history.
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When Reed is sent to a secret reeducation center for teens in the middle of the Dirt, he doesn’t expect friendship — not with Xoey, the fragile girl who arrives with him. Not with Adam, the brooding boy who has been here longer than anyone. But especially not with Riley, a girl he knew in the Sand who has every reason to hate him.
But then Reed and his friends stumble across a stash of hidden books in tunnels under the school. They learn a different perspective about the last days of America and the second civil war that ended with the formation of the United Democratic Republic.
Starved, enslaved, and tortured by their sadistic school director, the group of friends find hope in each other, and risk everything in a desperate plot to steal back their liberty before it’s too late.
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When Rome transgresses upon his father's domain that lays between the Tigris and Euphrates rivers, Pacorus, a prince of the Parthian Empire, is sent to exact revenge. After a string of victories Pacorus and his men are captured in Cappadocia, clapped in chains and sent to Italy to live out the rest of their days as slaves. But fate intervenes and Pacorus and his companions are saved from a living hell by a renegade gladiator named Spartacus. In gratitude, Pacorus agrees to help Spartacus build his army as Rome musters its legions to crush the slave uprising. And so begins an epic adventure of glory and savagery played out across the length and breadth of Italy, as Spartacus defeats the armies of Rome and Pacorus leads his horsemen to victory after victory. But will Pacorous and the slave army escape from Italy, and will he win the love of the fierce and proud Gallia before the most powerful man in Rome, Marcus Licinius Crassus, takes the field against Spartacus?
A map of the Parthian Empire at the time of Pacorus (the 1st Century BC) can be found on the maps page of my website: www.peterdarman.com
"Darman has researched this novel extremely well, as one would expect with his military non-fiction background. This detail is meshed with great story telling which flows along with great gusto. Less for the fact that this book is about a Parthian rather than a Roman, I would describe it as a ‘Roman Sharpe’. Darman’s style is similar to and as good as Bernard Cornwell’s, one of my favourite authors."
British Army Rumour Service review, June 2011
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At 14 years old, Quyen (Quin) Ha risked everything for a chance for a better life. Living under the communist regime in Viet Nam, Quyen saw his freedoms being taken away. He dreamed of living in America, where he would be free to pursue the American dream.
With nothing but the clothes on his back, Quyen got on a boat to escape to America. The escape was perilous, with the risk of being caught and imprisoned. Those who made it past the Viet Nam border often didn’t survive the stormy seas ahead, and many were never heard from again. Yet Quyen knew that this was the only chance he had for freedom.
A Runaway Teenager is an inspirational, heartfelt story of one man’s journey to freedom and the trials and tribulations he faced along the way. It’s an amazing story of faith, love, sacrifice, and courage. It’s a story that we all can relate to in different aspects of our lives—from a struggle to pay bills to the pain of losing a loved one. Quyen’s story inspires us to look at life as possible instead of impossible.
Through it all, Quyen never gave up. He never lost sight of what freedom meant. The love Quyen has for his family exemplifies what a son, a brother, a husband, and a father could be. He created a wonderful life for himself, his family, and those around him.
A Runaway Teenager will show you the true meaning of “life, liberty, and the pursuit of happiness.” You will laugh, you will cry, and most of all, you will see that anything is possible when you live in the greatest country in the world.
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Sanitation worker DORA ELLISON is a sweet, physically strong woman who would never dream of personally investigating a murder. But when her beloved police Lt. Francesca “Franny” Hart is coaxed by a disguised voice on repeated phone calls to investigate a “murder that wasn’t a murder” and tragedy strikes, the enraged natural born fighter won’t let it stand … NOT TODAY - Dora’s Rage Series, Book 1.
Dora’s quest for justice reveals the source of rampant Beach City corruption, defended by a cabal that includes the killer behind the caller’s accusations, and their current brutal enforcer, who is every bit as enraged and wounded as Dora herself.
Fans of Jack Reacher, Eve Dallas and Lisbeth Salander will love Dora Ellison, a tough woman who solves mysteries, finds love and doles out justice to the monstrous deserving few.
Click the BUY NOW button and join Dora’s personal quest for justice.
When a mad scientist swipes her chatty pet, she’ll claw her way through any danger to get her back…
Cat Johnson just wants a quiet life. Living paycheck to paycheck, the soft-spoken game-store clerk prefers to spend her nights home alone in the company of her sassy, talking kitty, Maori. But when a beautiful woman lures her out on a date, she’s devastated to discover it was a ruse to abduct her beloved feline friend.
Forcing the duplicitous dame to show her where Maori was taken, Cat races to a secret research lab to rescue her bestie. But she’s horrified when her snarky pal has been transformed into a giant killing machine.
Can Cat free Maori from a terrifying fate?
Dr. Susan’s Reign is the electrifying first book in the Cat Johnson Chronicles LGBTQ science fiction series. If you like strong female characters, sarcastic four-footed heroines, and non-stop action, then you’ll love Katerina Degratte’s meowsome tale.
Buy Dr. Susan’s Reign to pounce on adventure today!
Blog Post ➡ #FREE ON #KindleUnlimited #BOOK ➡ Finding a Light in a Room with no Walls by Matteo Lahm
Marc Diodato is living in New Jersey as a wealthy real estate developer when a devastating health diagnosis alters the course of his life. In an effort to escape his new reality, he leaves everything behind and flees to Rome, which unwittingly sets him on a collision course with the very demons he is so desperately trying to outrun. After surviving a near-death experience, Marc, a staunch atheist, is forced to grapple with the fundamental mysteries of the human condition, the nature of suffering and redemption, and the struggle between faith and nihilism.
Finding a Light in a Room with No Walls takes readers on an evocative and colorful journey through modern-day Italy and tells the tale of one man’s tragic and comedic search for the meaning of life, filled with profound experiences of pain, regret, forgiveness, love, loss, family, and hope.
