Joe Cross is a filmmaker, entrepreneur, wellness advocate, and New York Times best-selling author. He directed, produced and was the subject of the award-winning documentary Fat, Sick & Nearly Dead. He is widely credited with having accelerated the plant-based eating and juicing movement by media outlets including The Wall Street Journal, The Times of London, and The Dr Oz Show. His website www.rebootwithjoe.com has become an integral meeting place for a community of 1 million Rebooters worldwide.

Joe lives in New York and Sydney.