Staying safe is not a choice: It's a mindset... and it's time your whole company adopted it.

Your workers are pre-programmed to fear injury… and that’s sensible. Fear is part of our survival programming: It alerts us to danger, and it triggers a response that moves us away from it.

But what happens if you do something so many times without incident that your fear of it fades away?

Let’s say you’re overseeing a worker operating a lathe or maneuvering a heavy-duty utility vehicle… They’ve been doing that five days a week for the last 20 years, and never once have they been injured.

The fear that kept them safe for the first couple of years has worn off, and now there’s nothing to protect them… just luck.

This is known as fear extinction… and it’s putting your employees at risk.

The original danger is still there. The only difference is that there’s no fear response to keep them safe.

Each person in your organization is protected only by their fear (until it wears off)… unless you take a different approach to workplace safety – one where being safety-minded is the protective mechanism, and fear is not necessary.

If you can create a safety-minded culture within your organization, you can do away with relying on fear altogether, not only keeping your workforce safe but giving them a better experience of everyday operations too.

The best person to show you how to do that is a Certified Safety Professional with an extensive background in occupational health and safety… and Wayne B. Latta is just the person for the job.

Inside his thorough and practical guide to creating a workplace culture with safety at its forefront, you’ll find all the advice and strategies you need to make sure each of your employees is happy, safe, and thriving in their role.

Inside, you’ll discover:

• What it means to be safety-minded... and the risk you face when you’re not

• How to identify “the threat zone” and assess how safe something truly is

• Secrets to creating a safety-minded mindset and sculpting the subconscious mind to identify and navigate dangers

• The surprising link between emotional intelligence and safety – and how to nurture this in both yourself and your workforce

• The neurological decoys that increase the chances of injury… and what you can do about them

• How to use goal-setting to create a safer working environment and nurture a team that operates with a safety-always mentality (and why this is so important)

• How pride, perseverance, and passion in workplace safety are going to be fruits of your success in a culture shift…

• 20 safety decoys to be aware of – so you can build your culture around being mindful of them

And much more.

No matter how long you’ve worked in your industry or how few injuries have happened under your watch, creating a safety-minded culture is key to seeing your business thrive.

Happy, dedicated workers who take pride in their work and operate without a fear response are good for business… and most importantly, they stay safe.

Discover the power of the safety mindset, and overhaul your company culture for maximum safety and efficiency.