Not technical? No Worries!

Execute Your Tech Ideagives you everything you need to find, qualify, implement, and launch your tech idea. Discover your 'aha!' moment in this plain-speaking, easy-to-read guidebook suitable for non-technical readers.

The advice in this book has helped hundreds of professionals, managers, and startup founders like you to execute their tech idea.

Execute Your Tech Ideaapplies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

Enjoy learning about the essential concepts you need to succeed, covered in enough detail for you to be effective without getting overwhelmed. Each chapter builds on the last, enabling you to gradually grow your confidence in a way that feels clear and easy.

What Readers Say

“The gentle and gradual manner of introducing each step and logically moving through the entire process step by step with this very solid structure made the experience enjoyable and very enlightening.”
― USA Today Bestselling Author, Astrid V.J

“If you are approaching a tech project without any previous knowledge of tech or best business practices regarding a tech project, this is the must-read book. Andrew has masterfully written a book that is easy to read, understand and will give you the full picture of how to execute a project. Do not waste your time consulting with developers until you have read this book and gained a clear understanding and vision!”
― Marcia Leonard, Entrepreneur

What's Inside? (Book Contents)

• Introduction

• Chapter Guide

• Part 1: Find and Qualify Your Idea

• Chapter 1: Find the Winning Idea

• Chapter 2: The Tech Supporting Your Idea

• Chapter 3: Ways to Make Money (Revenue Models)

• Chapter 4: Is Your Tech Idea Worth Exploring Further?

• Chapter 5: Why Your Vision Matters

• Part 2: Implement Your Idea

• Chapter 6: Define Your Value Proposition

• Chapter 7: Your Minimum Viable Product (MVP)

• Chapter 8: Raising and Managing Money

• Chapter 9: How to Convince Key People

• Chapter 10: Document Before You Implement

• Chapter 11: Ways to Build Your Tech Idea

• Chapter 12: How to Pick a Tech Team

• Chapter 13: Project Lifecycle Types

• Part 3: Launch and Maintain Your Idea

• Chapter 14: Marketing Principles

• Chapter 15: The 25 Marketing Channels

• Chapter 16: Choose Your Marketing Channels

• Chapter 17: Plan Your Product Roadmap

• Chapter 18: Summary Checklist

• What Next and About The Authors

• What Readers Say

About the Author

Andrew has over a decade of experience guiding people and businesses to implement and execute their tech ideas.

He has a well-established impact in the tech space, which includes winning several business awards, including the Chamber of Commerce's 'Future Face of Entrepreneurship' and Silicon Canal's Most Influential in Tech'.