When you post a tweet on Twitter, the tweet appears at the top of the timeline of everyone who follows you. However, as soon as someone else tweets, your tweet is knocked off top spot, and as more and more tweets come in, yours drops down the timeline until it disappears from sight.
The only people who will ever see your tweet are the people that look at Twitter at the time when your tweet is near the top of their timeline! In other words, your tweet only has a useful lifespan that can be measured in minutes rather than hours or days. So, if you are only tweeting once every day or so, your marketing message will only be seen by very few people!
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To be seen on Twitter, you need to tweet more frequently so that you appear at the top of the timeline more times, and more people see (and react to) your tweets. Ideally, you should tweet between 3 and 10 times per day - every day! Whew! That's a lot of work! In future posts, we'll explore different types of software (some which are free) that can help you schedule tweets.
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