In this age of content marketing, much is made of writing about your field and answering readers' questions. Still, the whole point of creating a Web site and writing content is to sell your product(s) or service(s). That means ending your posts with a call to strong action (CTA). A good CTA tells the reader instantly why he or she should purchase the product or service from your company. What makes an effective call to action? Below are a few tips:..

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