Publishing great content is worthless unless you can get people to read it. Email marketing is a

 great way of getting your message in front of your target audience. Not only have they actually asked to receive information (assuming you’re using an opt-in system) but you can deliver it directly into their inbox. That’s not an automatic recipe for success, though; it’s key to build a relationship with your audience by giving them value in exchange for their time. Don’t make these 5 mistakes:

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