Putting the profit into a service company requires understanding why people won't pay you what you are worth. Your price is your power and cash is king. In home services like plumbing, electrical, heating and air, pest control, carpet cleaning, roofing, siding or whatever you do can be not only profitable but pleasant for you and your customer. After 20 years struggling and trying to get technicians to sell and up sell in the homes Rodney Koop finally found the solution. Sell them exactly "how" they already buy every day. Amazon, Best Buy, Home Depot, don't they make it look easy. I'll show you their secret and on the way show you a business model that actually works every day.