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Are Your Readers Getting The Marketing Message?

You’re so clever and creative! You know it, and your clients know it. Guess what? It means nothing.marketing writer All the brilliant verbiage in the world won’t help if you can’t convey the message to the target audience. It’s all about response rates – without responses, you won’t have sales, and without sales you’ve failed in your task.

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Getting To The Point: 3 Simple Tips For Tight Copywriting

I don't know about you, but sometimes I get annoyed by how long it takes someone to make their marketing copywriter point. Perhaps the person is worried about sounding abrupt or not being understood, or maybe the person is just long-winded. Either way, it can be off-putting, and that's in everyday conversation. Imagine what it's like when a marketing copywriter produces copy that drones on and on...

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Emotional Triggers: How To Use Them In Your Marketing Copy

People don’t really make decisions rationally; rather, they are what Dan Ariely calls predictably marketing copyirrational. Reason is not behind their decisions, emotion is. People think of a rational explanation afterwards for the decision they made...

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6 Tips For Marketing Content That Makes Lasting Connections

Marketing copy is all about making connections.  As a marketing copywriter, your level of success marketing copywriter has a lot to do with how your readers react to what you write.  People connect with the product or service that your clients sell because they relate to what you’re saying to them.  They want to feel that your copy is specifically crafted with their interests and needs in mind.  In other words, it should feel personal.

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Niche Copywriting, or Why It's Good To Be King (Of Your Subject)

It’s good to be king. Or queen, if you prefer. Master of your universe. copywriting services

If your universe is copywriting services, it’s tempting to view everyone out there as a potential client, especially if you have a good command of the essentials and the ability to vary your voice and address a broad range of audiences from C-level executives to the casual consumer.But writing about whatever comes along almost guarantees you’ll spend more time researching topics. That’s more time on unpaid work and less time actually getting paid for actual writing. Of course, you’ll gain a lot of knowledge about a wide variety of subjects. Versatility is a valuable attribute in a writer...

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Quality Content Vs. SEO: Can't We All Just Get Along?

Does content support SEO, or the other way around? I was grappling with the question of SEO 

content marketing recently when I tried to explain to a client what the purpose of content was. Ok, he thought content was synonymous with advertising so we started at a very different point, but the same questions came up:...

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6 Essential Tips For A Killer Blog Strategy

Your website is an extension of your business. In many ways it's the "face" of your company--the first thing someone sees when checking out your business.  Often, however, that face lacks humanity--the voice, and the perspective that allows you to get personal with your existing and prospective customers in order to address their needs and concerns. A blog will help you do that ... and more! ...

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Curated Content: A Foundation of Content Marketing

The content beast is forever an open maw, crying for you to feed it every moment with fresh articles, blog posts, video, and more. There is a constant clamor from the high priests of marketing that more content is better. And we all understand that the seller-buyer relationship has changed with advent of digital marketing. How can you keep up with these demands? ...

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5 Mistakes All Email Marketers Must Avoid

Publishing great content is worthless unless you can get people to read it. Email marketing is a

 great way of getting your message in front of your target audience. Not only have they actually asked to receive information (assuming you’re using an opt-in system) but you can deliver it directly into their inbox. That’s not an automatic recipe for success, though; it’s key to build a relationship with your audience by giving them value in exchange for their time. Don’t make these 5 mistakes:

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Brand Marketing With Social Media: It's All In The Content

When you see that familiar red-and-white sign on a Kentucky Fried Chicken restaurant, you can almost smell the gravy and feel the crispiness of the chicken, especially if you're hungry and haven't eaten yet. How is it possible that your brain retrieves these thoughts and sensory experiences at the mere sight of a logo?...

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8 Easy Ways To Optimize For Local Search

In the early stages of search engines and search engine optimization it seemed that everyone wanted national, or even global, information. Over time this has changed. More and more Internet users are looking for local data as they seek places to shop, dine and be entertained. Your website needs to be optimized for local searches for your company to fully compete in today's business climate. ..

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Need Content? We Have the Answer!

Zerys - The Content Marketplace

What is Zerys?

  • A project management tool designed specifically for content projects
  • A writer marketplace with thousands of professional, freelance writers

Use our award-winning process to plan your content strategy, create an editorial calendar, and find the best possible writer for your specific needs.

Zerys - How it Works in 5 Easy Steps

Tell the writers what you want

Zerys helps you find the best topics/titles to write about

Post your titles to the writers

To writer job board using SmartPost Or to a writer in your Favorites List

Writers create your content and
Submit back for your review

Often within just a few hours!

You review content and either
Approve, request revisions, or reject

Not happy? Reject it and try a different writer! Only pay if you're 100% satisfied!

Export or auto-publish your content

Download as text, word, or html Or - Auto-publish to Wordpress, Hubspot, or others!

Get Started!

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Is Your Content Strategy Delivering Real Results?

Whether you want to change course or simply produce more content than you can reasonably

 manage, at a certain point your content campaign has to evolve into a content strategy. There's no one right type of strategy - every producer has their own needs and objectives - but the wrong strategy is always the one that doesn't pay off...

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5 Secrets to an Exceptional Content Marketing Strategy

Everyone’s generating content these days. We’re so bombarded by content from every direction 

that we’ve started to tune out even the good stuff, because we just can’t take in anymore. Internet users have become particularly selective about what they consume online, and you can no longer just “push” information at them and assume it will reach its target. Here are 5 secrets to creating a content marketing strategy that your market won’t be able to resist...

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Brand Marketing: Why It Matters To The Growth Of Your Business

An awful lot of business owners still don’t get what “brand” is all about. No wonder they don’t understand brand marketing.

Your brand is like a fabric – interwoven threads that combine to create a unique tapestry that represents your business in the minds of your customers and prospects...

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